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Deployment of EV8 mobile app to drive electric vehicle uptake for leading retail bank using space assets

The project resulted in 17% incremental EV orders within 3 months.

Sector:

Asset finance

Client:

NatWest

Lead:

EV8

Path

Situation

  • The bank had ambitious corporate social responsibility (CSR) goals to decarbonise its operations but was struggling to drive this transition to electric vehicles (EV).
  • Employees were largely unaware of the benefits of company car and salary sacrifice schemes for EVs.

Project goals:

  • Accelerate the transition from ICE to BEV
  • Grow the company car and salary sacrifice fleet
  • Demonstrate the bank’s commitment to CSR and decarbonisation
} Path

Approach:

Deployment of the EV8 Switch mobile app, designed to help employees and consumers make informed decisions about switching to EVs. The app provided personalised recommendations based on real-world driving data and vehicle needs using GNSS data.

} Path

EV8 Solution:

  • Launch of a nationwide consumer application
  • Launch of a personalised application for bank employees
  • Custom pricing lists for staff and direct links to providers
  • On-going support, workshops, and thought leadership for senior staff

Output/Impact

The project resulted in 17% incremental EV orders within 3 months.